Marketing Ads Copywriter

MARKETING

Remote

Full Time

The Brave Thinking Institute (BTI) Ads Copywriter produces engaging direct response style copy that inspires action and creates conversions while being aligned with our brand. As a member of the marketing team, the Ads Copywriter is aligned with the 5 Pillars of BTI: ● We Believe in People: We know that each one of us is far more powerful and contains more potential than any circumstance, situation, or condition. ● We Believe in Love & Care: We bring sincere love and care to every interaction. We delight and surprise each other...

POSITION APPLICATION

Position Overview:

Your Opportunity...

We are a personal growth & coaching institute, with a mission to empower people to create & live a life they love!

We are growing fast and are looking for a rockstar copywriter to join our heart-centered team, and take on writing Facebook ads for our entire Institute (heavily focused on Coach Certification and Life & Transformation divisions).

You would be responsible for :

Facebook Ads: Compelling, story-driven copy that stops the scroll, engages our audience, and gets the right people to click through the funnel.

Increasing opt-ins, registrations, purchases and back-end high-ticket conversions with skillful testing of different hooks/angles.

Video Scripts: You produce scripts for cutting edge ad videos that hook people in seconds, keep them engaged with stories and transition into irresistible CTAs.

Are you the perfect fit?

This is a dream-come-true opportunity for you IF…

You have extensive experience writing copy in the personal development and/or life coaching industries (Bonus points for both industries). NOTE >> You must have experience in at least one of these niches to be considered.
You have solid experience writing direct response ad copy (as opposed to content or brand advertising):

Video scripts (PLF videos, VSLs, ad videos, content videos, etc.)...
Facebook ads (short-form, long-form, story-driven, videos and ad copy)
...and you have multiple samples of each to share with us.
(NOTE: We are NOT interested in Product Descriptions or Blog Posts as samples – please do not apply if you only have these samples to share)
(BONUS points if you have experience working on Funnel pages as well (opt-in pages, thank you pages, upsell pages, sales pages, etc.)...)

You live & breathe personal growth – you have a strong interest in learning and applying transformational and spiritual principles in your life, and you deeply understand this market because you ARE the market. :)
You’re mission-driven to make an impact in the world, and you want to apply your copywriting skills to helping others live better lives.
You have a proven track record of writing direct response copy that converts.
You are a “creative” with discipline – you can come up with great ideas, and consistently produce high-quality and creative copy during launches and promotions.
You are a passionate student of direct response! You continually study direct response copywriting and the copywriting greats, and you LOVE the idea of joining a world-class copy team to further hone your skills.
You’re enthusiastically seeking a “home” in a full-time position and you are looking forward to dedicating your full focus and energy to this position.

If you answered a resounding YES to ALL of these criteria… then you may be the perfect addition to our team!

Required Experience & Proficiencies:

3+ years of experience writing direct response copy and a proven track record (please do not apply if you just started writing copy or just graduated from a beginner copy training)
1-3+ years experience writing copy in the personal development and/or life coaching industries (please do not apply if you do not have at least 1 year of experience writing converting copy in at least 1 of these industries)
Access to high-speed internet (capable of regular video conferencing), a dedicated and distraction-free workspace, and able to meet all requirements of this role while working remotely.
Tech savvy with the ability to learn new software and systems quickly.
Asana Task Management System (or similar + ability to learn immediately)
Google Apps - Docs, Sheets, Slides, Drive
Communication Tools - Google Meet, Skype, Zoom
Research Tools - Keyword Planner, Google Trends, BuzzSumo, Facebook Insights, SEO tools, Amazon, YouTube, etc.

Perks:

Opportunity to work in a fast-growing, heart-centered business that is changing lives all around the world (our last live event had attendees from all 50 U.S. states and 95 other countries!)
Opportunity to supercharge your career growth through access to world-class personal and professional training programs.
Opportunity to hone your copy skills to a razor sharp edge as part of a rockstar copy team
Work remotely (from home or anywhere with suitable internet connection).
Opportunity to attend live events and trainings (virtual or in-person as safety allows).
Opportunity for advancement in career.
Health Benefits
401K Plan
Paid Holidays
Paid Time Off
Light Travel (as safety allows)

Apply for This Position:

Required *

Are you currently a BTI Client? Yes No

First Name *

Last Name *

Email Address *

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Address *

Address Line 2 (optional)

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Resume/CV * Attach | Dropbox

If selected, some positions require you to work in the United States but not all, if necessary; will you be able to submit verification of your legal right to work in the United States? *

LinkedIn Profile URL (optional)

Why do you want to invest your time and talent working at the Brave Thinking Institute? *

Have you ever studied personal development? If so, whose work have you followed and what impact has it had in your life? *

Please wait...

Our Interview Process

(for informational reference only)

STEP 1

SUBMIT APPLICATION

SUBMIT APPLICATION

Complete and submit your application below to begin

STEP 2

INITIAL SCREEN

Let’s find out if you’re a fit for – and will love – this role, our team and our culture.)

STEP 3

InterviewS

INTERVIEWS

Meet with the hiring manager and key team members to dive deep into your background, skills and qualifications.

STEP 4

EVALUATION

(Select Roles Only) This is your opportunity to exceed expectations and show us what you can do.

STEP 5

PROFESSIONAL REFERENCES

We want to talk with people who worked with you in the past – managers and co-workers.

STEP 6

LEADERSHIP Interviews

LEADERSHIP INTERVIEWS

The final step! Now it’s time to meet with department leadership.

Our Impact: Meet Our Clients

We Believe Everyone Deserves An Opportunity

Brave Thinking Institute is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.