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MARKETING 1

Work from Home Remote Permanant

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POSITION APPLICATION

Position Overview:

The Social Media Strategist is a proactive, enthusiastic, supportive member of the “Dream Team of Marketing” who is driven to grow and succeed, takes 100% ownership of results and is aligned with the 5 core values of the Brave Thinking Institute:

  • We Believe in People: We know that each one of us is far more powerful and contains more potential than any circumstance, situation, or condition.
  • We Believe in Love & Care: We bring sincere love and care to every interaction. We delight and surprise each other and our clients by anticipating wants and seeking to exceed expectations.
  • We Believe in Integrity: We live what we teach. We deliver what we promise.
  • We Believe in Fun: We create joy, laughter, and fun in all aspects of our work.
  • We Believe in Growth: We grow by achieving our goals and exceeding our best.
Position Priorities & Focus:
  • Plan, Schedule & Execute Social Strategy
    • Design a strategic social media plan that aligns with our strategic initiatives and goals and develop the systems and tools, calendar and processes required to execute the plan effectively.
    • Develop an ongoing social media planning system that allows for the organized planning of all social media channels and initiatives.
    • Lead social content strategy and schedule to support institute priorities and objectives.
  • Engage & Connect With Our Social Community
    • Build active engagement and deep connection with our audience by sharing stories that inspire and create impact, delivering our content through engaging multimedia experiences and actively listening to our community.
    • Understand our core audience - what motivates them, what they want, what they’re afraid of, what they worry about, what they love, who they aspire to be, etc.
    • Emotionally connect with our audience through compelling stories and an innovative approach to storytelling.
    • Work in partnership with our copy, graphic and multimedia teams to develop world-class social media content that increases brand affinity and community engagement.
  • Grow & Expand Our Social Reach
    • Identify opportunities to grow our social media following and expand our reach by building and leveraging relationships with influencers, partners and ambassadors, creating win-win strategies that expose our content to a growing audience.
    • Identify and build relationships with influencers who represent our mission, core values and goals and engage them in sharing our work with their communities.
    • Collaborate with the Affiliate team to identify key affiliate partners with strong social media presence and collaborate with them to produce win-win growth in our community.
  • Drive & Convert Our Social Traffic
    • Share valuable resources that provide actionable solutions and introduce opportunities to work more deeply with us. Leverage social media channels to increase qualified traffic to these resources while producing measurable ROI.
    • Seek opportunities to share content, resources and other value gifts with our social media communities in a relevant and engaging manner.
    • Mix a variety of resource types - including blog/video content, lead magnets, online masterclasses, summits, video training and more.
    • Use micro-content related to each resource to find new and interesting ways to connect people to our resources.
Position Priorities & Focus:
  • Plan, Schedule & Execute Social Strategy
    • Design a strategic social media plan that aligns with our strategic initiatives and goals and develop the systems and tools, calendar and processes required to execute the plan effectively.
    • Develop an ongoing social media planning system that allows for the organized planning of all social media channels and initiatives.
    • Lead social content strategy and schedule to support institute priorities and objectives.
  • Engage & Connect With Our Social Community
    • Build active engagement and deep connection with our audience by sharing stories that inspire and create impact, delivering our content through engaging multimedia experiences and actively listening to our community.
    • Understand our core audience - what motivates them, what they want, what they’re afraid of, what they worry about, what they love, who they aspire to be, etc.
    • Emotionally connect with our audience through compelling stories and an innovative approach to storytelling.
    • Work in partnership with our copy, graphic and multimedia teams to develop world-class social media content that increases brand affinity and community engagement.
  • Grow & Expand Our Social Reach
    • Identify opportunities to grow our social media following and expand our reach by building and leveraging relationships with influencers, partners and ambassadors, creating win-win strategies that expose our content to a growing audience.
    • Identify and build relationships with influencers who represent our mission, core values and goals and engage them in sharing our work with their communities.
    • Collaborate with the Affiliate team to identify key affiliate partners with strong social media presence and collaborate with them to produce win-win growth in our community.
  • Drive & Convert Our Social Traffic
    • Share valuable resources that provide actionable solutions and introduce opportunities to work more deeply with us. Leverage social media channels to increase qualified traffic to these resources while producing measurable ROI.
    • Seek opportunities to share content, resources and other value gifts with our social media communities in a relevant and engaging manner.
    • Mix a variety of resource types - including blog/video content, lead magnets, online masterclasses, summits, video training and more.
    • Use micro-content related to each resource to find new and interesting ways to connect people to our resources.
Apply for This Position:

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Our Interview Process

(for informational reference only)

STEP 1

SUBMIT APPLICATION

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SUBMIT APPLICATION

Complete and submit your application below to begin

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STEP 2

INITIAL SCREEN

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INITIAL SCREEN

Let’s find out if you’re a fit for – and will love – this role, our team and our culture.)

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STEP 3

InterviewS

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INTERVIEWS

Meet with the hiring manager and key team members to dive deep into your background, skills and qualifications.

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STEP 4

EVALUATION

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EVALUATION

(Select Roles Only) This is your opportunity to exceed expectations and show us what you can do.

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STEP 5

PROFESSIONAL REFERENCES

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PROFESSIONAL REFERENCES

We want to talk with people who worked with you in the past – managers and co-workers.

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STEP 6

LEADERSHIP Interviews

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LEADERSHIP INTERVIEWS

The final step! Now it’s time to meet with department leadership.

Our Impact: Meet Our Clients

We Believe Everyone Deserves An Opportunity

Brave Thinking Institute is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

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